Paycard Program Selling Points

In the case of paycards, your target employee population will likely be those individuals who do not have access to a traditional bank account and have little or no experience with financial institutions. They probably have limited, if any, experience with using ATMs or getting cash back at point-of-sale terminals in retail stores. Your payroll card communications must effectively educate these employees as to  why a payroll card is better than a paper paycheck.  Some examples of things they can do that they weren't able to do with a paycheck include:

  • make purchases online
  • pay bills online
  • make airline and hotel reservations
  • access their wages in smaller increments versus getting all of their wages in cash at once

See additional selling points under For Employees/ Employee Advantages