After obtaining support from your human resources department and senior management, you will then need to devise an actual promotion campaign to encourage the high rates of participation that will help you achieve your goal. To achieve this, seek help from your corporate communications, marketing, and/or public relations departments.
If your targeted employee base for your payroll card program speaks English as a second language, your promotional program will have greater success if it is communicated to employees in the language that they best understand.
Once you have all the promotional materials ready to go, consider launching your program during direct deposit month or during a pre-planned company event where there will be a lot of employee participation and presence. And of course, add these promotional materials to your other new hire documents and within any established new hire process.