Before embarking on the implementation and promotion of your paycard program to your workforce, it is critical that you, your other payroll department team members, the human resources department, and senior management fully understand and support this endeavor. Without the unconditional buy-in and support for your program from these key areas of your organization, you will not achieve your program goals.
In addition, by involving these other areas of your organization in the promotion of your paycard program, you may also achieve the benefit of obtaining additional feedback from them about how to make the program a true success. These various areas of your organization may be able to provide you with direct knowledge or impressions about how your employees may initially react to your future paycard campaign, including potential pitfalls to avoid.
If your organization has an internal corporate communications and/or marketing department, consider seeking their guidance and help with the promotion of your paycard program to your employees.